Why Is It Important?
Social media is quickly becoming one of the most important aspects of digital marketing and can make all the difference when building your brand, enhancing customer engagement and generating conversions.
Social media presence grants insights into customer behaviour, interests and opinions that you may not have known about otherwise. An awareness of these insights means your messaging and content can be targeted, relevant and more effective.
How Does It Work?
By regularly assessing and updating your social media marketing strategy, you can see increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more.
Your competition is already increasing on social media day by day, so don’t get left behind – let the world know you’re here and ready to provide them with products and services that are relevant to them.
Social media has become much more prominent in moving businesses forward and being a key touchpoint in the customer conversion funnel. There are variety of social platforms that help your business with reputation management and branding, as well as web traffic and lead generation.
It’s important to have a good mix of social media channels that compliment your business goals and target audience – but it’s even more crucial that they are each given the attention they need.
Change of opening hours? New products or services?
We’ll update your social to reflect those changes to make sure your audience has the correct information 100% of the time.
Community management involves seizing opportunities to interact with your brand’s online community in a public forum. Don’t be afraid to engage with your target audience! If your goal is to build a long-term business with a strong brand, it’s something you’ll want to invest in.
The benefits of strong online community management are:
– Stronger engagement with your brand
– Decreased customer support costs
– More accurate product information
– Better customer experience
– Improved SEO
DotDash can help you explore your social advertising options to make sure the platform you choose is suitable for your target audience and somewhere you can be comfortable building strategies around.
Paid advertising on social media can:
– Amplify your reach
– Gain access to mobile users
– Boost brand awareness
– Maximise your content marketing
– Retarget potential Customers
