For health and wellness brands, social media is one of the most direct routes to the people who need what you offer.
The average person spends nearly two and a half hours on social media every day. That’s two and a half hours where your brand can become part of someone’s world before they’ve ever thought about buying from you. Familiarity breeds trust, and trust is what turns a follower into a customer.
We help you build that presence with intention.
Good social media starts with knowing who you’re talking to, which platforms they use, and what will make them stop scrolling. We build that foundation before a single post goes out.
The right starting point depends on your brand, your audience, and where they spend their time. We work through all of that with you, then build a strategy around your goals and budget.
We’re built on eight principles: Excellence, Competence, Health, Humour, Fairness, Trust, Knowledge, and Leadership.
In practice, that means we tell you what’s working and what isn’t. We set realistic expectations. We don’t report on vanity metrics to make the numbers look good.
We work best with brands that hold themselves to the same standard.
We’ve been working in social media and digital marketing for over ten years, and in 2020, we made a deliberate decision to focus entirely on health, wellness and lifestyle brands.
We’re active wellness enthusiasts ourselves, which means we understand the audience, the language, and what actually resonates with people in this space. This context makes a difference to our work.
Here’s a sample of what we’ve delivered for our clients.
One client, a global health leader and speaker, saw a 930% increase in email subscribers over eight months through targeted ad campaigns.
Another global health leader grew their TikTok following by 570%.
Instagram organic reach for a health tech company reached 429,000, a 362% increase on the previous year.
A 3-month paid ads campaign for a lifestyle brand delivered a 10.1 ROAS.
A global health event saw total Facebook reach of 4.2m people over 12 months through a combined organic and paid strategy, an increase of 15% year-on-year.
Get in touch for more in-depth case studies.
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